Why can the electric shaver of foreign brand sell so expensive
2018-05-31 15:25:45 Source:深圳市引领者科技有限公司 Author:温小编 Visit:343
he annual consumer rights day is 3.15. At this time of year, CCTV's March 15 gala exposes several bad companies. The quality problem of nikon's camera was exposed in the March 15th party of 2014 by CCTV, especially in the after-sales service, which highlighted the "shop-bullying" of the manufacturer. Apple repair the nikon quality gate event from 2013, high product prices did not make consumers to tremble, but manufacturer "overlord terms", once again, touch the consumer's fragile nerves.
In recent years, many heavyweight "foreign brand" scandals have been frequent, and the successive fall into "quality gate", has become the Chinese market landscape. Why the "foreign brand" will put down the standards and requirements of "lofty" as soon as it enters the Chinese market is worth people's reflection.
The reasons there are experts said that China's existing laws and regulations set by the illegal cost is low, while in a foreign country violated antitrust laws rules of the company will be fined the equivalent of irregularities in revenue of 10% fine. Some "foreign brands" in China, by contrast, even if the quality problem or fraud cases, ticket often only hundreds of thousands of yuan, is one of the wal-mart chain of domestic punishment "big" selling fake "green pork" case, final penalty is only 2.69 million yuan.
Speaking of which, there is a piece of news which is very powerful recently. Qualcomm has been fined $975 million, or 6.088 billion yuan, by the national development and reform commission for violating China's anti-monopoly law, making it the most heavily fined company by the Chinese government.
What businesses have been exposed at the party since March 15? Last October, the youth daily reported that a philips razor, which costs nearly 1,000 yuan, broke down in less than four months and cost 4,500 yuan to repair. The consumer is blunt: "unexpectedly, the brand is so loud, the style is novel also, but the actual use is not as good as my original razor."
Faced with consumer complaints, how willful are foreign brands in the Chinese market? The prices of razor products vary greatly. Is the cost of maintenance really that high? With a lot of questions to ask, here's what's behind the price.
First, excessive profit pricing is not illegal
Foreign brands frequently recruit, what is the reason? First of all, in terms of price, why is the price of foreign brands so wide after entering the Chinese market? It is easy for many people to attribute this to the consumer psychology of the domestic consumer. But from last year's spicy dry tofu analysis, we can see that the truth may not be so simple.
The price of foreign brands entering the domestic market is high, which is really hard for most ordinary people to understand. We can start from two aspects, namely consumer psychology and brand selection, by analyzing the phenomenon of commodity price that can be called "pit father".
We take a bolang electric shavers, site at home for a 2999 yuan, while in overseas shopping website for $253.95, is equivalent to more than 1590 yuan, the domestic price is almost 2 times as much. Is the price difference so wide a blind worship of domestic consumers, or is consumers ignorant of products?
From the point of consumer psychology, consumer psychology seems to via "conspicuous consumption" stage, what kind of social consumption psychology, brands will have what kind of commodity pricing strategy, in the home appliance market shall practise a system of free pricing, but in our country "conspicuous consumption" phenomenon obvious cases, whether the foreign brands, and domestic brands, nature will choose in order to obtain greater profit space set a high price.
In this regard alone, it is natural that the price of razors from German brands is too high. However, it is not reasonable to compare the price of foreign products. The blind worship of brands by consumers leads to "violence" in prices. In other words, zhou yu beat huang gai, one willing to fight, one willing to suffer.
However, as far as brand selection is concerned, the focus and excellence of European and American brands on individual industries are worth learning. However, a good brand does not represent a good attitude. Some international famous brand manufacturers often disappoint consumers. For the shaver industry, it is because of the relatively small number of local "oxx" brands that foreign brand manufacturers have the initiative from high pricing. But from the understanding of after-sales service, foreign brand goods also have some problems.
The reasons there are experts said that China's existing laws and regulations set by the illegal cost is low, while in a foreign country violated antitrust laws rules of the company will be fined the equivalent of irregularities in revenue of 10% fine. Some "foreign brands" in China, by contrast, even if the quality problem or fraud cases, ticket often only hundreds of thousands of yuan, is one of the wal-mart chain of domestic punishment "big" selling fake "green pork" case, final penalty is only 2.69 million yuan.
What businesses have been exposed at the party since March 15? Last October, the youth daily reported that a philips razor, which costs nearly 1,000 yuan, broke down in less than four months and cost 4,500 yuan to repair. The consumer is blunt: "unexpectedly, the brand is so loud, the style is novel also, but the actual use is not as good as my original razor."
Faced with consumer complaints, how willful are foreign brands in the Chinese market? The prices of razor products vary greatly. Is the cost of maintenance really that high? With a lot of questions to ask, here's what's behind the price.
First, excessive profit pricing is not illegal
The price of foreign brands entering the domestic market is high, which is really hard for most ordinary people to understand. We can start from two aspects, namely consumer psychology and brand selection, by analyzing the phenomenon of commodity price that can be called "pit father".
We take a bolang electric shavers, site at home for a 2999 yuan, while in overseas shopping website for $253.95, is equivalent to more than 1590 yuan, the domestic price is almost 2 times as much. Is the price difference so wide a blind worship of domestic consumers, or is consumers ignorant of products?
From the point of consumer psychology, consumer psychology seems to via "conspicuous consumption" stage, what kind of social consumption psychology, brands will have what kind of commodity pricing strategy, in the home appliance market shall practise a system of free pricing, but in our country "conspicuous consumption" phenomenon obvious cases, whether the foreign brands, and domestic brands, nature will choose in order to obtain greater profit space set a high price.
However, as far as brand selection is concerned, the focus and excellence of European and American brands on individual industries are worth learning. However, a good brand does not represent a good attitude. Some international famous brand manufacturers often disappoint consumers. For the shaver industry, it is because of the relatively small number of local "oxx" brands that foreign brand manufacturers have the initiative from high pricing. But from the understanding of after-sales service, foreign brand goods also have some problems.
