The flying division shaver nearly eight become small factory contract workers encounter trust crisis.
2018-05-16 10:41:49 Source:深圳市引领者科技有限公司 Author:温小编 Visit:276
Released recently, fly electric prospectus publicly acknowledged that its core product electric razor nearly eight become small factory OEM production, and unable to fully control the outsourcing factory, production and management risks exist. When the news came out, the industry was in an uproar.
According to instructions, in 2013, production of 5571.92 2013 families of razor, there are 4382.92 for OEM production, that is to say, consumers buy 10 each fly families of razor is nearly 8 small factory production of OEM products. It is doubtful whether the quality of the products produced by these small factories will meet the same standards as the flying factory.
The company said it chose to outsource some of its production, focusing on product development and design, channel construction and brand operation.
While the media cited the home appliance industry veteran observers view, fly branch electronics market mainly focus on the low-end market, and the biggest competitors, compared to philips brand is short board, product technology content is not high also, largely in terms of profit for market share. It will be hard to see the future of the over-reliance on outsourcing companies in terms of design capabilities and brand appeal.
Fly electric appliance also said in the prospectus, unable to fully control the outsourcing factory, therefore, all the production, the management risk of outsourcing manufacturer may directly or indirectly lead to fly side bear the drop in sales.
To fly electric appliance is put forward in the prospectus, the raised will be used for personal care appliances production base in Shanghai songjiang, anhui wuhu expansion project, as well as research and development project management center, personal care appliances, detection and control center project. Liquidity will be used mainly to build brand appeal and research and development center.
But industry insiders are not optimistic about that fly electric appliance after this listing to build factories, namely the practice of "Mr Eggs, chicken" is full of surprises, and took the people of money to build factories, takes into consideration the interests of shareholders? It is worth discussing the approach of flying co.
