Shave off your beard and don't get rid of worry - electric shaver spot check.

Electric razor is indispensable in the modern men's life appliances, from the point of its essential functions and attributes, is to use electric power drive the blades rotating cutting, shave beard cut and supported by a cosmetic appliances. And because of its fast and convenient, easy to carry, and gradually in the late 1990 s and the early years at the turn of the century will gradually master scissors shave and a haircut shave shaving habits change, not only formed the unique market share, more in the crowd played an indispensable role in the life, even a man as life grade and one of the symbols of social status, which touches the market development of similar products. In the first half of 2010, sales of electric razors reached a staggering 6.65 million units, with sales exceeding 1.3 billion yuan, according to a leading household appliance industry data. What are some of the most critical and critical aspects of such a huge market?

The import of 100 yuan of domestic dozens of yuan.

In order to buy a razor for his son who is going to school in the field, cao zheng, a provincial citizen, has been running all over taiyuan. But he was quite helpless, and the problems he encountered in the purchase were quite unexpected. "I was thinking that my son wasn't very big, and he didn't have a lot of hair, so he just bought a normal one. However, I asked several stores, such as panasonic and philips brand razors, for three hundred and five hundred yuan. Domestic flying family and pentium, the price is still ok, but inquire about the use effect commonly. The working class of me will do well, but the child is going to go to school, not to buy a good, then the children will be outside how inconvenient. The last bite, bought a price of 599 yuan, a razor to catch up with me to add a month's salary."

Then the reporter also visited the provincial town several people to sell the market, found that the razor type product presents the domestic brand and the international famous brand price is relatively different characteristics. Imports such as panasonic, philips and other well-known products price in one hundred yuan of above commonly, and homebred brand although there are different grades of price, but the whole, with the international brand's price has a lot of difference, from the sales situation is not very ideal.

2. The trouble caused by the true and false knife head.

Mr. Zhang, a provincial citizen, has a German razor. He has been very careful because of his high value. But not long ago, he found that the razor always appeared "click, click". So Mr Zhang with a razor find a special repair of small home appliance maintenance department and the repairman told him that this is because the use of the razor for a long time, there is no change in time segment, repair need replaceable segment, the online purchase he only responsible for replacement and installation, no suitable parts. Mr. Zhang then searched the Internet on the model data provided by his master, and later spent more than 300 yuan online shopping for a "imported knife". It is reasonable to say that a new blade should be replaced with a new one, but Mr Zhang found that the shaving effect was not as good as before. Then he found the repairman to ask after all. The other person told him that it was possible that the knife he bought was fake, otherwise there would be no problem. "as for installation, I will never have any problem here." For a moment, Mr. Zhang also made a mistake. "Not only did it cost a lot of money, but the shaving effect was not as good as before. The blade is good and bad, and where do we people see it?" Mr. Zhang complained to the reporter rather reluctantly.

3. The price difference of the two shops is over 500 yuan.

"Recently, I bought a high-end philips razor for my father's birthday present at the yansha shopping mall on pingyang road, but the price tag was RMB 3,499. The next day I saw the same shaver at the carrefour supermarket for only 2,988 yuan, and the price was over 500 yuan. I don't understand, this is obviously the same product, why the price is so big disparity?" Recently, Ms. Liu, who lives in the small town of wucheng, called the financial times and told the reporter about her consumption experience.

Subsequently, the reporter also call "12315" on the correlative question has carried on the consultation, according to staff, product prices are generally slightly different within a certain range, two places as long as is plain code marks a price, sell at the stiker price, is legal, does not violate relevant regulations. The razor itself belongs to the market regulation products, the operator has the independent pricing power. Detailed price level should ask price department, and according to the reporter understands then to the commodity price departments, for the commodity price departments, they work only standardize operator is plain code marks a price, etc, such as shopping malls or the same, there are two different commodities are priced in the supermarket, or settle payment prices do not tally with the price, are illegal. But like ms liu, it is not a discipline.

Reporter also followed the brand's official website of landing to the query, it become the front 3 d razor price position belongs to high-end income earners, the website price is in 3000 yuan, in the above situation, may be associated with different transfer area source and channel. But at the same time, a home appliance sells sun lili small home appliance sales staff also told reporters: "razor product price difference is very big, cheap hundred yuan can be bought, of course, there are some high-end products for price will reach thousands or even tens of thousands of yuan, consumer is when the choose and buy, the better your cloth."

4 is the difference in price difference between service philosophy?

Consumers can't help asking: "there are a lot of expensive home appliances in the mall, but why are the price differences so big?"

On this issue, sun lili thought for a while, said: "so, I give you an example and you will understand, for example, my hands this panasonic the supreme level of razor, the blade is using transient front joint bone target segment, clingy facial shaving more comfortable. In the choice of material, this kind of razor USES Japan "Ann laiwu" fine quality stainless steel (knife, cutter head), make shaving effect must be got fully guarantee, the current cost up to $5999. Liquid crystal display, even though the working state of the real shaver, battery power, charging and other information. The shaver is powered by a super-high speed maglev motor, capable of reaching 14000 RPM, with a clean shave with almost no manic sound. Used can be recharged design electric shavers, support body wash, users don't have to worry about the damage, with acoustic mode to clean, can be more easily for cleaning. Use your own base to complete the automatic cleaning of the razor, while charging. Japan "Ann laiwu" fine quality stainless steel cutter to the blade is more durable, automatic cleaning mode saves the user the razor, the current market price is 5999 yuan, while its orientation is high earners and successful people. I am not in the advertisement, the technology content, the humanized design, the omni-directional consideration, the one-piece service, you buy the simple product? You're buying the ultimate service of a more thoughtful shaving team than you think! Compared with those eight or ninety yuan of domestic shaver, this is the Mercedes and BMW in the car, which has been taken into consideration in consideration of shaving.

5 domestic brands are slowly rising.

Province electrical appliances industry association a head tells a reporter, from the point of the sales data of nearly two years, China's electric razor market is in a rising channel, increase market size, consumer groups, all reflect the maturity and stability of market environment. In the context of the overall economic situation, the electric shaver market is showing signs of recovery and is more active. With the rural urbanization, urban expansion process, consumer demand for personal consumer electronics also began to change gradually, more and more consumers by electric shaving instead of the traditional manual shaving. At the same time, with the improvement of consumption level, consumers have made more demands on the brand and function of shaver. In addition, although the electric razor is not included in the scope of home appliances to the countryside subsidies, but through the implementation of "home appliances to the countryside, three level 4 markets, as well as the spending power of rural suburban county market have been fully proved that the electric shaver brand for three level 4 market awareness has improved significantly, at all levels of the shop goods rate step by step growth of the city. But there is no denying that traditional foreign brands still show strong competitive power in the market of electric shaver, while the three major domestic brands (feike, superman and pantone) have risen strongly. According to the retail monitoring data, in the past two years, the proportion of flying co., superman and pentium's accumulated sales volume in the overall market has been increasing year by year. But also need to pay attention to is that the average price of homebred brand electric razors universal in 100 yuan, the price of the product in the process of three level 4 market sales, sales share is growing. However, from the overall profitability of the razor market and the price ratio, domestic brands are still in the stage of "profit and loss". In order to shake the market dominance of foreign brands, it is not to be ignored except to make efforts in product development and technological innovation to deepen the brand building and improve the service concept. All in all, we still have a long way to go for a domestic razor brand.