2011 China electric shaver market brand status analysis.
2018-05-09 14:05:52 Source:深圳市引领者科技有限公司 Author:温小编 Visit:528
With the continuous improvement of people's living standard, all kinds of small home appliance products into the ordinary life of the people, China as an emerging markets continue to attract manufacturers comply with small home appliance of Chinese consumer habits. 2010 is the year of rapid development of the online market for electric shaver. After the market recovery in 2010, China's electric shaver market has maintained a good growth momentum in 2011.
According to the national retail market channels (including physical stores and online channel) data analysis, the electric razor sales of about 18.8 million units in 2011, sales of 3.62 billion yuan, more than 2010 year-on-year growth of 23% and 20% respectively, and presents the characteristics of synchronous retail sales, retail sales growth.
Figure 1- total sales of electric shaver in China from 2008 to 2012.
At all levels, the sales channels of home appliances are expanding and penetrating in China, and the holiday economy is booming, which has played a very positive role in promoting the rapid development of the electric shaver market. Large supermarket channel and home appliance chain channel total retail sales of electric razor expanding market share, New Year's day, Spring Festival, Dragon Boat Festival, May Day and National Day holidays, production enterprises together with distributors promotions, presents the explosive growth of the electric shaver market.
Overall market analysis - consumption characteristics.
1. The market share of low-end products is still large.
Less than 200 yuan in 2011 accounted for 60 percent of retail sales, up 7 percent from 53 percent in 2010. Sales of domestic brands in the electric razor segment below 200 yuan have been significantly improved.
2. The permeability of medium and low-grade cities is constantly strengthened.
Since the country began to implement the home appliance rural policy in 2008, the three - level market plays an increasingly important role in China's home electricity industry. In the first-tier cities, the great chain has begun to extend its tentacles into the second-tier cities and even the third-tier market.
3. The development of online channels is promising.
Electric shaver belongs to small electrical appliance, it is very convenient to carry on on-line sale. Over the past three years, online sales growth has averaged more than 50 percent annually.
