Superman: the world leader in electric shaver.

Use "technology surround" method to master product initiative.

The key to establishing the core competitiveness of enterprises lies in technological innovation. Electric shaver belongs to small household appliance, want to compete with the famous brand such as philips, Remington, Braun, panasonic and so on, it is necessary to pull out all over. In the face of the fact that they are going to dominate the market in China, the strategy of the superman group is to develop and develop the technology in depth and breadth, and form "technology encircling".

At the same time, the superhuman group also established the enterprise testing center, and established the postdoctoral workstation and the basic laboratory of small home appliances jointly with huazhong university of science and technology; With tsinghua university, zhejiang university, Chinese academy of more than 10 colleges and universities and the United States, France, Italy, Taiwan, Hong Kong research institute in eight countries and regions, such as a wide range of project cooperation, to establish the core competence of company on the key technology, the high technology content, high benefit, high added value product development, accelerating the pace of product structure adjustment and optimization. On this basis, it has gradually formed the product development strategy of industrialization generation, trial generation, research generation and conception generation.

It should be said that at present, the level of the reserve product of the electric shaver of the superman group has exceeded the level of philips in the Netherlands, and the products we are planning to launch are their reserve products.

On the basis of product developers and engineers, the company implements the employee proposal system. Each employee should summarize at least one proposal according to their own experience, or improve the production process, or improve the production efficiency. According to statistics, only last year, the company received more than 1,850 employees' proposals, and the company commended the employees for the technical appraisal, and improved the process.

According to the report, the domestic market share of the "superman" series of small appliances has reached 21 percent, and the products have been sold to 48 countries and regions, with 8 percent market share in the United States. Superman has become a major brand after philips, bolang and panasonic, and its global sales exceed the global small home appliance giants such as American Remington and Japanese Hitachi, sanyo, seiko and other enterprises.

Invention patents solve worldwide problems.

After years of efforts, the superman group currently owns the intellectual property rights (ipr) series of zhejiang province first, is the national patent demonstration enterprises, national patent demonstration enterprises advanced units, and the national inspection-free products enterprise informatization promotion. The company has 8 invention patents, including 3 authorized, 190 other patents and 6 foreign patents.

In the field of new technology, the low electromagnetic radiation technology of the superhuman shaver, and the uninterrupted discharge time become the leader in the industry. Li tong, assistant general manager of the superman group, said that the problem of continuous continuous discharge time is 10 years, and the continuous use of short time has caused the awkwardness in the process of shaving. At present, the superhuman shaver has been used for 120 minutes in a continuous time, while in the same condition, Braun can last 50 minutes, philips for 90 minutes and panasonic for 100 minutes. The technology has been identified by the national technology department, which has been recognized by the ministry of science and technology as a torch program and has won many awards such as the science and technology progress award.

In addition, new materials and technologies such as electronic technology and nanotechnology have also established their own core technologies, forming a huge network of technical support. Such as razor automatically from the 12 v and 24 v conversion technology of wide voltage, in line with the different human body surface cover design, function of the fuzzy control technology, nanotechnology, antibacterial, wear-resisting conform to eu standards do not contain chromium, nickel and the processing technology of the cutting tools, integrated circuit board contains no lead processing technology, etc., are in the top in the world.

Li Tang said the superman group is currently docking with the 863 Beijing university of science and technology cooperation projects, the results will not only rewrite the razor industry technology level in our country, and to mold and tool machine hardware industry in our country the quality of technical level. At the same time, a set of effective technical innovation mechanism and incentive methods are also being formed.

At the same time, in protecting the company's own intellectual property rights, the superhuman group also made efforts. Since 1992, superman has registered over 200 trademarks and defensive trademarks, and has registered the superman trademark in 45 countries. On the basis of the original intellectual property department, the company established the legal department to be responsible for the declaration and protection of intellectual property rights. At the same time, the company spent a lot of money to establish a security system, and timely understand the national patent application dynamics.

Adopt international standard to meet new requirement.

In order to meet the requirements of international health, environmental protection and energy saving, superman group adopts international standard. Currently, they use the U.S. UL1028 and Europe BN0335, which represent the current international standard for electric razors. At the same time, superman is also involved in the formulation of national industry standards, such as electric shaver, hair-dryer safety standards and so on. In 1997, superman group was the first company to pass the ISO9001 quality system certification of Germany TUV company, and passed ISO14000 environmental protection system certification in 2005.

While adopting international standards, the company has actively cooperated with domestic and foreign research institutions, and has sent over 380 person-times to communicate with domestic and foreign r&d institutions and enterprises in the past two years. At the same time, we have received more than 100 international personnel for technical exchanges. It includes technicians from philips and Hitachi.

Has electric razor industry 9 years in a row to gain China "national champion" superman, the next step is to superhuman speed, technology and quality among the top three in the world, and strive for national brand all over the world