The competition pattern of electric shaver and market plan.
2018-05-04 11:07:05 Source:深圳市引领者科技有限公司 Author:温小编 Visit:534
The main products of personal care appliances in China include electric shaver, electric hair dryer, electric iron, hot stamping machine, straightener, hair clipper, electric toothbrush, electronic beauty instrument, electronic massager and so on. Electric shaver occupies a larger share in personal care appliances and is the most important component of personal care appliances.
According to its operation principle, electric shaver can be divided into reciprocating electric shaver and rotary electric shaver. A reciprocating shaver is a razor that is shaved by the head or left of the blade, such as Gillette and Braun, which are famous for the past double. The rotary shaver USES the circular motion of the central rotating operation to cut the beard in a single direction. The brand mainly includes philips and so on.
1. Competition pattern of electric shaver.
Electric shavers in China after years of development and the industry reshuffle, a few electric razors production enterprises through branding, research and development design, product quality and the advantages of the channel aspect, expanding scale, and most other enterprises as its outsourcing processing or form a complete set of processing factory. The production enterprises of electric shaver in China mainly include foreign brands such as philips, panasonic and Braun, as well as domestic brands such as feike and superman, and the market concentration is high.
From the point of product price, electric shavers in the market popular consumer products accounted for a larger share of the overall market, 2011, 200 yuan of the following product retail sales accounted for 57%, domestic brand retail sales accounted for under $200, more than 60%.
In terms of retail sales, feike and philips are basically flat, with a market share of nearly 70%, far more than other brands, and other brands account for only 30% of the market.
From the point of market share, according to China business federation, the all-china commercial information center of national key large-scale retail enterprises statistical monitoring data in 2011, the electric razor industry fly branch, philips, panasonic, Braun, superman before 5 companies combined market share of 89.58%.
Is given priority to with philips, panasonic, Braun of a small number of international brands and give priority to in order to fly section of a few domestic brands accounted for the mainstream of the electric shaver market, in the brand, performance, product quality and appearance is a clear leader. Among them, philips, panasonic, bolang and other foreign brands have high pricing, but little change in style and appearance, mainly aiming at the relatively high-end consumer market. However, domestic brands such as feike occupy the main popular consumer market mainly through the advantages of good product quality, cost performance and diversified fashion appearance.
2. Market size and trend prediction of electric shaver.
Bureau issued the 2011 statistics bulletin of the national economy and social development, according to 2011 the total population of 1.347 billion people in our country, men accounted for 51.3%, among them there are 1.126 billion people aged 15, more than 550 million men over the age of 15, the huge population base for electric razor industry provides a solid market foundation.
As my the advancement of urbanization, the rural population to the town to move quickly, and residents' consumption ability to ascend, then pull the market demand, to the electric razor industry in our country provides a huge market capacity.
With the continuous development of China's economy, the social commercialization has been greatly improved, and the increase in the number of business trips and visits has increased the popularity of electric shaver and the increase in per capita ownership. In addition, the consumer to the fashion pursues the strength to increase, make the electric shaver replacement frequency also corresponding increase quickly.
The improvement of the quality of life and more pay attention to consumers for instrument, make consumers puts forward more requirements on the function of electric shavers, product update speed accelerating, new technology and new technology are widely used in electric shavers, electric razor price corresponding to ascend, electric razor products sales scale expand.
China's electric shaver market has grown rapidly in recent years, from 4.64 billion yuan in 2009 to 7.17 billion yuan in 2011, and the compound growth rate has exceeded 24 percent in three years. In the next few years, China's economic recovery, the urbanization process and the combination of residents' consumption level and other factors, electric shaver market will continue to maintain rapid growth, is expected to compound annual growth rate of about 15.2%.
