There is a leakage in the two electric shaver.

Users suffer from charging difficulties.

"Last year 'double 11' just bought the bolang 140s-1 electric razor, and put it in the home during the Spring Festival. When the holiday is over, it will not be able to start and plug in the power supply." Mr. Zhang, who lives in haidian district, complained to the Beijing business daily that not only had the product been in trouble, but he had also been unable to get through the official after-sales call.

According to understand, Mr Zhang was last year during the "11", on the day the cat Braun Braun hot wheat stores to buy the product, and it seems to store after-sales personnel, of the 140 s - 1 charge does not belong to quality problems. According to store after-sales staff, the problem is the common problem of the 140 s - 1, the reason is that the user charge is not successful, 140 s - 1 at the time of charging must determine the razor in the closed state, and emphasized the user press a few times as much as possible close button, and then must charge for a period of time, will be able to start. But in Mr. Zhang's view, this is a clear product defect, because for a long period of time, it had assumed that the product had a quality problem, which led to the purchase of another razor product.

Not only is it 140s-1, according to the above staff, 150s-1 also has this problem, which is a common problem of these two products. In fact, there is a connection between the charging failure and the switch design of the Braun shaver, which is the same as the switch button of the general shaver product, while Braun is the two separated. However, the employees also said that only the two models had the flaw in the whole Braun razor series. It also means that Braun is not incapable of improving, but unwilling to improve.

Problem products are still on sale.

It is important to note that when Mr. Zhang to the cat Braun Braun hot wheat stores after-sales service consulting the problem, the latter will be the first time give reply "140 charging problem", above will clearly tell consumers how to solve this problem. For a Braun electric razor that prides itself on high-end and German craftsmanship, even after sales staff know about the product problem, it is likely that Mr Braun has already heard of the product's flaws.

However, although the bolang electric razor 140 s - 1, 150 s - 1 charge barrier exists, also is likely to lead to users mistakenly assume that the product quality problems, but the bleum two series of products have been sold. Beijing commercial daily reporter cats, jingdong, Su Ningyi login days prior to purchase, online home appliance such as gome online channels, found that all the distributors are sold in the 140 s - 1, but has small difference in price. For example, in Tmall Braun Braun hot wheat specialty store, it is shown that the price is 189 yuan. Suning's lowest price is 198 yuan; Jd.com sells for 199 yuan; Gome's online price is 289 yuan.

Beijing commercial daily reporter tried to call this bolang official after-sales department, the bolang official telephone voice prompt, just auto reply "1 product support", "2 broun 9095 counters hotline" and "3 other employee advisory" went unanswered.

The market strategy remains to be transformed.

Learned, bleum is a long-established small home appliance manufacturers from Germany, the products include razor, hair removal device, a haircut, kitchen small home appliance, etc., the company is to have nearly a century old enterprises, engaged in the research and development and production of the electric razor for more than 60 years, in the domestic high-end market.

Braun has also repeatedly expressed great importance to the Chinese market. The President's global chief executive, Paul o 'huali, has said that in the past, he focused mainly on markets such as Europe and Japan, where there were relatively few operations in China. Because China electric razor market share of global market share is very big, now in China for 70% of men use electric razors, and so now attaches great importance to the Chinese market, as bolang the drivers of business growth.

Perhaps in a hurry to boost the growth of the Chinese market, Braun is more inclined to the latter in terms of product design improvement and promotion. To make up for the lower bolang brand awareness among Chinese consumers, bleum 2013 formally signed Chen daoming, employ the latter for Braun greater China image spokesperson, however 140 s - 1 and 150 s - 1 has been no improvement.

In the association of Chinese home appliance business marketing committee executive director HongShiBin, bleum may like at the beginning of a lot of foreign brands to China market, too much attention to short-term returns, forget the product is the core of the market rule. Knowing that the product was defective, it didn't want to make up for it. For Braun, the long-term development of the Chinese market is not optimistic, and Braun's servic