The electric shaver line is faster than the offline, the sales channel is full bloom.

And other small home appliance products, electric razor almost all the terminal type on the trial sale in domestic market, whether it's a national home appliance chain, KA supermarket, traditional department stores, small and medium-sized supermarkets, convenience stores, or a street or husband and wife team, diversity, complex distribution channels. Channels among them, the large supermarket and home appliance chain channel in the whole electric razor accounted for the biggest share of the market, nearly 45%, and the vast majority of philips, fly two razor leading brands.

However, in 2014, combined with the impact of online shopping, sales of electric razors continued to decline in traditional channels, falling from 82 percent in 2010 to 59 percent in 2014. Correspondingly, the past three years have been the rapid development of the online market for electric shaver. Until 2014, the online market for electric razors accounted for nearly 40 percent of the market, and because of the low base of online sales, the year-on-year growth rate was much higher than that of the offline market. Moreover, the growth of online channels has greatly promoted the development of the brand of shaver.

While the online market brings huge business opportunities, it also brings about fierce market competition. On the one hand, the razor brands compete for the online market share, all increase the product investment intensity. According to a report in the statistical Aiken home appliance, 2014 online razor as many as 835 different product models, among them, the philips than most, with a total of 161 product listing, price from 45 yuan - 3000 yuan implements including the universal coverage; The second is domestic brand pentium and feike, all in 100 above, price range from 20, 30 yuan to 3 500 yuan. On the other hand, price wars continue.

And there is a growing momentum. Especially focus on some special sales season, such as father's day, double 11, 12, the online brand manufacturers will do spare capacity, the resource continuously into the online market, at the same time of lower product prices, will spin individual promotion period, even through the way of "build festival marketing", further excavate consumer demand.