2015 China market share of electric shaver mainstream brands.
2018-04-18 11:59:44 Source:深圳市引领者科技有限公司 Author:温小编 Visit:418
In 2011, the domestic brand relied on low price strategy in the electric razor market. Domestic brand retail sales accounted for 36% of the total in 2011, up 4% from 32% in 2010. On the new product on the quantity, the domestic brand launched in 2011, a total of more than 2011 new models, while foreign brands are less than 30 new models, domestic brands continuously introduce new products gradually to get more market share.
In the continuous process of the overall market product line of electric shaver, the market share of low-end products is still large. Below 200 yuan price paragraph is the main attack battlefield of domestic brand. At present, the sales of domestic brands in the electric shaver market of less than 200 yuan are significantly increased, and 2011 is 34% higher than that of 2010.
The domestic razor market is a distinct industry. Shaving products that really occupy high-end department stores (in the mall) are almost all foreign brands. Up to now, more than 300 yuan of razor products are completely foreign brands. In this segment, brands such as philips, panasonic and Braun see each other as competitors. Domestic brands, however, account for less than 300 yuan.
The industry presents new trends in the following areas. Firstly, the comprehensive strength of domestic enterprise technology, research and development and channel will be further improved, and the market share of the international corp of the first group will be reduced. Secondly, the focus of sales channels will be transformed. In the overall sales volume of enterprises, the proportion of terminal sales will be greatly increased, bringing the marketing resources to the terminal. Thirdly, with the continuous increase of new products and the gradual improvement of functions, the market will be further segmented, and the demand of consumers will be diversified, with increasing attention to the need for knives. Fourth, the entry threshold of the industry will be higher, the market will be further standardized, the existing brand advantage will be strengthened, and many small enterprises that rely on low price and low quality will be eliminated.
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