An electric shaver in dreams

When it comes to shaving, there are few high-end razors that most consumers can say the name of the brand, and the price of these high-end products makes many consumers have to choose a cheaper alternative, so many consumers will face shaving, such as shaving, when they need to shave. Shavers don't work, or manual razors often shave and so on. Under such circumstances, how to create a razor that can meet users' needs and pay attention to cost performance has become the biggest pain point in the industry.

The razor, which supports thousands of people, starts to stir up the storm.

In March 22nd, the "four knife shaving razor" on the shelves of millet was only 5 days, the number of support was tens of thousands, the public raised more than 2 million 700 thousand, in the rice platform has already entered the "explosive product" ranks, and the public raise the price of only 269 yuan shaving razor, almost all of the field of shaving cutter field black technology.

Electric shavers are the most common two kinds of "Rotary" and "reciprocating", but from the experience of the Chinese people, the reciprocating design will be more time-saving and time-saving in shaving, and the razor is used to design the most changeable face shape and complicated side angle of the face, in which the shaving is different. The knife has added a guide bevel knife, not only the technological level has increased by one level, but also the shaving effect is better. Therefore, the "comprehensive shaving" has been made for the Chinese people.

From the material point of view, the razor is also very particular. First of all, the most critical razor blade and the knife net are all used "an Allen steel". This kind of steel may not be well known, but it is believed that the requirements of the Japanese knives for steel are very high, and all the knives are "an Allen steel". "Forged, therefore in the process of the material on the razor man is very exquisite. Similarly, the pursuit of craft for razors is not only a core part of a knife head, but also a pursuit for the details of the body. The razor reaches the IPX7 level, which means that the user can shave directly at the same time in the bath without worrying about the damage to the razor by the water. At the same time, the simple design of the fuselage is not only in accordance with the current consumer's life aesthetic trend, its drawing effect of aluminum alloy shell, anti sticky hand rubber rear shell, for the creation of no residue of fingerprints and dirt is also painstaking.

Because of the Japanese imported motor, the speed reached 8000 rpm, not only shaving fast, but also the lowest noise at the same grade speed. Another detail is to improve the craft of the razor, the razor has reached 60 minutes, and it can be used for 3 minutes without electricity. It can be said that it is for all aspects of life, and the ingenuity is incisively and vividly.

From the above features, the razor can be called perfect, not only a perfect solution to the various kinds of shaving pain points, at the same time in the price optimization is also almost done to the extreme. Therefore, a public chip on the shelves has been vigorously pursued by consumers. But in men become explosive goods at the same time, the largest male a razor field has been stirring.

Supply chain innovation has become a breakthrough in traditional industry

From the product technology and pricing of the eyebrows, it is nothing more than a war to the traditional giant, and the final beneficiaries are a large number of consumers, but the price ratio can be so extreme that it can see the professional and careful attention to the adjustment of supply chain, and the founder, Mr. Chen Xingrong, is a household appliance industry for more than 22 years. " The old driver can say that we have completely independent system and method to control the supply chain of household appliances, so that we can stir up the wind and cloud in the field of personal care.

The success of the eyebrows also lets us see that it is not impossible to succeed at the same time in the traditional field. The most important thing is to redesign at the top of the supply chain, to find its own differences in the most comfortable corner of the traditional giant, and to integrate these differences effectively, the emergence of the breakthrough is a natural thing. At the same time, the success of the eyebrows also comes from the change of the sales side. The previous multi-layer sales link is flattened because of the Internet, and then the profit space is compressed to make a real profit for the consumer.

From these factors, the eyebrows are a member of the rush of the product upgrade, and the understanding of the traditional industry, the control of the supply chain is pushing a brand new brand to the market and the positive feedback from the market, and the market is also going to need one after another from the consumer. Interest is the reshuffle for the market to re energizing the market. Under such a push, we can usher in a real consumption upgrade.